By reducing form abandonment rates, you can increase conversion rates. Check out the tips to convert visitors who don’t fill your forms.

Let’s talk about a common doubt we all have: “Why do most website visitors not fill forms?”  One reason among the factors that hinder lead generation in websites is Form Abandonment. If you’re not familiar with this term – it’s associated with website visitors that don’t fill your forms. This impacts conversion rates and increases bounce rates as well.

According to the statistics report from The Manifest, 81% of people have abandoned at least one online form. Website contact form is a key source of quality leads. The most common type of lead generation tool for ANY online business is a web form. These forms also offer site visitors an easy way to subscribe or buy/ sign up for any services from any company.

In its blog, WPForms has reported that the mean conversion rate for online forms is approximately 21.5% (though this number varies depending on industry). Perfectly designed web forms can help you gather crucial visitor data and improve engagement with prospects.

Why Are Visitors Not Filling Contact Forms?

Even though you feel that your form is perfect, there are many reasons visitors may avoid filling forms, some of which are –

  • Filling process is too long
  • Form is hard to find
  • Form requires too much information
  • Form includes field for phone number, DOB
  • Form isn’t visually appealing
  • You do not A/B test your web forms
  • Submit button text isn’t clear/not working
  • Form isn’t working in mobile devices
  • Too many distractions on the page

Form length of your web page and landing page also impacts conversion rates. With conversion rate optimization, you can prompt the maximum percentage of prospects to take action in your website.

Tips to Reduce Form Abandonment Rates

Filling out a form indicates that the user is somewhat interested in taking the next step. To reduce form abandonment and to increase conversions and online sales

  • Design visually appealing, short forms
  • Avoid any sort of technical errors in your web form
  • Include only relevant questions
  • Reduce the number of fields to fill
  • Use images to make it easy to fill
  • Avoid asking to register an account before buying
  • Provide online support for filling forms
  • Make forms functional on mobile too
  • Focus on usability to improve user experience

If you want people to use your contact forms, you need to provide the best possible user experience. Create clear and consistent expectations and make your forms simple to use.

Form analytics can help you to measure a visitor’s interaction with a web form such as interaction time, hesitation time, abandonment rate and more. Reliable form analytics tools such as HubSpot, Formisimo, Zuko, Woopra and Hotjar also help in lead generation by discovering leaks in form conversion funnel. It also allows optimization of forms.